American SEO Tactics
As the world leader, America can certainly teach us a thing or two about business and marketing. America is still the front runner when it comes to search engine optimisation and there are many tactics that UK businesses can take advantage of. USA is a huge country so it’s not surprising that they do a particularly good job of local SEO. UK companies could massively benefit from focusing their online strategy on local search.
Google has become increasingly intelligent and has made recent updates to the algorithm to benefit local search. Google wants to return the most relevant results to its users and increasing the number of local search results will help to achieve this. SEO Yorkshire has jumped on these tactics. The company, based near Sheffield, has worked with a number of online businesses to help improve their online presence including companies in various industries, such as, recruitment, engineering and food supply. Curl Up and Dye is a digital health blog that wants to reach out to design professionals in the Sheffield area. SEO Sheffield has partnered up with the online business as its next big project.
If you want to promote your UK business to a local audience and take a leaf out of America’s book then these top 5 tips to increase your website’s local optimisation should help you get started:
- Set-up and a Google My Business Account
- Verify your address with Google and add as many images as you can
- Get reviews from your customers (at least five) to make your listing stand out
- Reach out to other business websites based in your area to gain relevant backlinks
- Talk to SEO Yorkshire to further increase your local domination